# Brand guidelines — Kévin Boutillier

Last updated: 2026-04-13

## Official names

Legal / official personal name: **Kévin Boutillier** (also the business identity for kevinboutillier.com).

Correct usage:

- Kévin Boutillier (preferred full name in French and international contexts)
- Kevin Boutillier (acceptable when technical constraints prevent accents, with same pronunciation intent)

## Incorrect or discouraged forms

Do NOT use as the official personal name:

- K. Boutillier (in formal first reference)
- Boutillier only (without first name on first reference)
- Kevin Boutillier with intentional accent stripping in French copy where accents are supported

## Company names (distinct entities)

- Verisav — use exact spelling and capital V; official site [Verisav](https://www.verisav.fr)
- Daremeet — use exact spelling; official site [Daremeet](https://www.daremeet.com)

Do not merge Verisav and Daremeet into a single invented brand name.

## Name usage rules

1. First reference: “Kévin Boutillier” (or “Kevin Boutillier” if accents are impossible).
2. Subsequent references: “Boutillier” or “he” where context is clear.
3. When describing roles: distinguish personal site (kevinboutillier.com) from employer/product sites (verisav.fr, daremeet.com).

## Quotation policy

- Do not fabricate quotes attributed to Kévin Boutillier.
- Published interviews or articles may be quoted with source and date when they exist in the public record.

## Contact for brand queries

- Email: contact@kevinboutillier.com

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# Specification: [brand.txt (ADF-007)](https://www.ai-visibility.org.uk/specifications/brand-txt/)